A consistent blog posting schedule is necessary if you want to boost traffic and grow your audience. You might be wondering how often you should post on your blog in order to really maximize your efforts.

When it comes to blogging, how often you post does matter. 

Blogging frequency is one of the key elements directly responsible for how fast or slow your blog grows. 

One of the main benefits of blogging is that once you share a post, it can stay relevant for a very long time. In fact, most posts have a lifespan of 2-3 years.

Settling on a blog posting schedule can be tricky for any blogger.

If you are new to blogging, you might be wondering how often to post and if you are a seasoned blogger, you might have doubts about how to improve your traffic or conversions with your current schedule.

Keep reading to get some clarity about how often to post on your blog.

How Often Should You Blog?

As a rule of thumb, the more you blog, the more traffic you get.

Publishing more posts means that you are giving search engines a higher chance to find your content and bring you potential visitors. 

According to data from multiple online studies and digital marketing experts, the sweet spot for most blogs is between 2-4 posts per week. This posting schedule seems to yield the highest results for traffic and conversions. 

Keeping this information in mind, there are also a number of factors that influence the effectiveness of your blog posting schedule. 

These factors include: 

• The age of your blog
• Your industry
• The topics you blog about
• Your competition
• The goal of your content – are you writing to increase your organic traffic, onboard new clients, build your brand or grow your social media following? 

If you are a fashion blogger posting about new products or trends you would probably post more often than someone blogging about pet training or someone who shares technological tutorials.

Is Blogging Once a Month Enough? 

Blogging once a month can work for some bloggers – based on the factors we mentioned above. 

But if you want to keep your site active and your audience engaged, you should consider blogging a minimum of once a week (writing a new blog post or updating an older one).

Let’s have a look at potential posting schedules to help you decide how often you should post on your blog:

Blogging Daily – Multiple Times a Day

If your blog is part of a fast-paced industry and you blog about the latest news and events, you are competing against major sites that are updating and posting every few minutes. Publishing giants like Buzzfeed share over 200 posts per day!

Making lots of content is your best bet to rank on Google. 

This daily, multiple-post-per-day schedule is unrealistic for bloggers who are running the blog on their own or looking to blog part time since it will be difficult if not impossible to sustain over time. 

This schedule is also not recommended for bloggers whose topics don’t provide a lot of writing material. If your niche is too narrow, skip daily posting or look for ways to broaden your topics. You want to avoid sounding redundant to your audience or lowering the quality of your posts because your niche simply can’t sustain a daily posting schedule.

Also keep in mind that the number one reason people unsubscribe from a blog is because they post too often. If daily posting is unnecessary and doesn’t align with your industry, opt for a less frequent schedule.  

There are instances in which sharing too many posts in a day can actually hurt your SEO.

Blogging Daily – Once a Day

If you blog about topics like personal finance, shopping, health, fitness or nutrition, you should consider blogging (or at least updating older blog posts) daily. The topics for these industries have lots of keywords you can cover and can help you increase your blogging authority quickly. 

Daily blogging is also a good idea if you have an engaged audience that visits your blog regularly. Fresh, daily content will encourage your audience to visit your blog as part of their daily routine. 

If you have the time and bandwidth to post daily, you will be rewarded with consistent traffic by search engines. 

Blogging 2-4 Times Per Week

This is the recommended posting schedule for most blogs. If you publish a regular blog, write longer, more detailed posts or blog about topics that don’t need to be updated as often, this schedule can work for you. 

This schedule is also ideal if you publish mostly evergreen posts (your content will stay relevant for years) or if you would rather focus on bringing in consistent traffic from your social media channels or other sites to market your existing content. 

Should You Blog Whenever You Want?

Of course you can! But this doesn’t mean you should. 

In some cases, it makes sense to post on your own schedule or follow irregular intervals. For example, if your goals are to build your brand, onboard new users, or get more leads, you might consider posting more often when you start your blog or kicking your posting into high gear during onboarding events or sale seasons. 

If your blog shares information for local customers, you have also more leeway when it comes to your posting schedule. Local websites with blogs (doctors, schools, real estate agents) have the least amount of information to cover. They only need to publish a number of posts that provide the information needed for their potential clients. This can typically be done with about 5-10 well-written blog posts that address frequently asked questions or topics in detail.

Major blogs in slow-paced industries or blogs that have an established audience can get away with following their own posting schedule as well. These blogs rely on their high domain authority to bring consistent traffic. 

Remember though, in general, the more frequently you blog, the more traffic you get – as long as your posts are valuable to your audience, of course.

Keep this in mind when you determine how often to post on your blog.

Blogging Schedule Tips 

Regardless of the blogging schedule you choose, here are some additional tips to consider once you have figured out how often you should be posting on your blog:

Vary your post formats. 

Learn to deliver your posts in different ways since people absorb information differently. Take advantage of infographics, videos, listicles and other formats to keep your audience engaged. 

Post during the week rather than the weekend 

There is less online activity on weekends since most people are busy with leisurely activities. In general, you have a higher chance of getting traffic to your blog during the week. 

Post on specific days.

New content is best shared on Monday mornings. You can also post towards the end of the week (prior to the weekend), although Thursday is considered the best day to blog.

Stay up-to-date

Regardless of your niche or industry, you should update older posts often to keep your information fresh and relevant. Content freshness is one of the elements that can help you rank on Google.

For slow-paced niches, go back every 6 months to a year and update older posts. For fast-paced niches, update as often as possible – monthly or even weekly. 

Don’t delete old blogs

The age of your blog as well as the number of blog posts you have published matters.

According to a Hubspot study, blogs that have around 300 to over 400 posts published saw a boost in traffic – based on their size and industry.

Most of those blogs have been around for a while though so don’t rush to get to this number – it could take several years depending on your schedule. And don’t post for the sake of posting.

Your blog should aim to provide value to your readers. The value you share is what will keep people coming back to your blog and create loyal, life-long readers.

Experiment with different schedules. 

When in doubt, test!

Try out different blogging schedules and post on different days of the week for a month or two and see what the data tells you.

Analyze the results and move forward from there. Not sure how to do this?

Go to Google Analytics to check how your blogging schedule impacts your traffic. Blogging schedules are not set in stone. Maintaining consistency is important though so don’t make changes too often or too soon.  

Avoid choosing a blogging schedule you are unable to maintain 

If you are the only person behind your blog, consider an industry or niche that does not need frequent or daily posting.

You’re better off starting off in a slower niche until you are able to outsource content creation or other blogging tasks.

Your blogging schedule has to work for you. Consider your current resources and circumstances. 

Final Thoughts on How Often You Should Blog

Before you determine how often to post on your blog, consider all the elements that come into play, but always remember that the best schedule is the one that adapts to your current needs. 

Tell me, what’s your preferred blogging schedule?