There is no question that blogging can provide an amazing potential to earn part-time or full-time income! Blogging is currently one of the best ways to make money online because of the myriad of opportunities it offers.
Blogging is an exciting job because you get to create content about something you’re passionate about and hone your writing skills at the same time!
In addition, you can potentially reach millions of readers through your content.
But just how much money can you really make from a blog?
Let’s take a look at some of the most popular income streams available to bloggers and what you can expect to earn from each one.
How Do Bloggers Earn Money?
According to Rank IG, bloggers making a full-time monthly income ($7,500 – $25,000) earn money primarily from:
- Affiliate Marketing
- Advertising Revenue
- Sponsored Posts
Let’s review those top 3 options in detail to understand their earning potential.
Earn Income with Affiliate Marketing
One popular way that bloggers make money is through affiliate marketing.
Affiliate marketing involves promoting a product or service on your blog, with the merchant paying you for each lead or sale you generate.
To get started with affiliate marketing, all you need to do is sign up for an affiliate program run by the merchant whose products or services you want to promote.
Additionally, you can also sign up for an affiliate network, where you’ll get access to tons of programs at once.
Once approved, you can start creating content that links back to the merchant’s website, thereby earning commission for any leads or sales made as a result of your content.
How Much Can You Earn with Affiliate Marketing?
By advertising and promoting products or services to their readers, bloggers have the potential to make money based on the number of successful conversions they generate.
Bloggers can put in a lot of work upfront creating content showcasing and linking through to associated products or services.
With hard work and dedication, you could potentially earn anywhere between hundreds to thousands of dollars each month in commission-based revenue.
How Can you Increase Your Affiliate Marketing Income?
Your income will increase depending on how much effort you’re willing to put in when it comes to affiliate marketing.
The more you invest, the better the rewards can be!
Affiliate marketers looking to boost their income should focus on:
- Funnel creation and optimization
Creating and optimizing each step in the funnel is extremely important.
This will allow you to identify where you might be losing potential sales and make any necessary adjustments.
Having more visitors on your page provides more opportunities for conversions. Focus on increasing traffic by utilizing a variety of promotional techniques such as SEO and PPC campaigns, social media and email marketing.
- Improving conversion content creation
Conversion content leads visitors through the funnel and can be used to educate readers about the product or service, which can drastically increase sales.
If you have tons of traffic, but low conversion rates, your conversion copy could be to blame.
By following these tips, affiliate marketers can find success in making more money from their efforts.
Make Money from Advertising Revenue
Another popular way that many bloggers monetize their blogs is through advertising revenue. This involves signing up for an ad network such as Google AdSense and displaying ads on your blog posts in exchange for payment.
Depending on the network and how many visitors view your ads, this could be a lucrative source of income for bloggers who have built up an engaged audience over time.
Bloggers have an incredible opportunity to make ad revenue on their blog!
While ad revenues can drastically vary, depending on the niche and how many ad views a blog has, experienced bloggers often report up to six-figures or more in ad revenue.
It might take some time and work to reach those levels, but a successful blog boasts many benefits that go beyond ad revenue.
Increased interaction with other content creators, readers, and potential customers through social media platforms like Twitter, Instagram and YouTube are just a few of the rewards from blogging.
Advertising can be one of the most lucrative paths for bloggers if they take the right steps to remain consistent and committed to their blog’s success.
What is the Blogging Income Potential from Ads?
Your ad revenue will be based on your blog’s RPM.
RPM, often referred to as revenue per thousand impressions, is the primary metric used by bloggers to track their success and earning potential within their respective industries.
This key performance indicator measures the total income generated from a blogger’s website against every 1,000 views.
Higher RPMs usually indicate higher quality content that is well-targeted to readers in particular niches.
The average RPM in 2022 (according to Mediavine) was between $14 to $39 per 1,000 views.
How Can You Increase Potential Blogging Income with Ads?
To increase your earning, you should aim to increase your ad revenue per thousand impressions (RPM). This can seem daunting and even overwhelming.
Fortunately, there are easy ways to increase Ad RPM without needing specialist knowledge or skills.
For instance, ensure that you are using the most up to date ad network with technology services for your specific needs.
Additionally, experiment with different placements and formats to identify which yields the highest click-through rate and earnings.
Finally, work on optimizing your website’s speed as ads tend to respond well when they load quickly.
By following these easy steps, you can take strides in increasing your Ad RPM in no time!
Get Paid for Sponsored Content
Sponsored content is another great way to make money blogging.
In sponsored content, businesses will pay you to create content about their products or services on your blog.
Sometimes sponsors will even provide the content themselves, which makes it easier for you to earn money with content that resonates with your audience.
When done right, sponsored content can be beneficial both financially and editorially.
How Much Does Sponsored Content Pay?
With the rise of influencer marketing, bloggers are increasingly turning to sponsored content as a source of revenue.
By leveraging their dedicated audiences and social media followings, successful bloggers can often earn considerable sums through their sponsored posts.
How Can You Make More with Sponsored Posts?
Depending on audience size, platform engagement, and other factors, some of the most successful bloggers are able to reap large rewards from their sponsored content.
As the influencer industry continues to expand, it’s likely that more and more people will be making money off of blogging through this avenue in years to come.
To increase your earning potential with sponsors, you want to also increase your traffic and engagement rate.
Micro bloggers with a highly engaged audience can potentially make more money than bloggers with larger audiences, but low engagement rates. In general (though not always), smaller audiences are more willing to interact with content.
Take a look at this graph from Later:
Another way to earn more with sponsored posts is to increase the number of subscribers on your email list.
A sizable email list is very enticing to potential sponsors! You can leverage the size of your list to negotiate higher rates!
Conclusion on the Income Potential of Blogging
Making money from blogging can certainly be done; however, it takes time and dedication before seeing any real results in terms of earnings potential.
It’s important to remember that blogging isn’t just about making money—it’s also about engaging with readers and building relationships.
Over time, when monetization opportunities do come along, it’s easier to take advantage of them without feeling like it comes at the expense of providing value for readers first and foremost.
With these tips in mind, aspiring bloggers should have no problem finding success in the world of blogging!