Are you wondering if blogging is worth your time in 2023?

If you’ve been active online over the last few years, you have probably read conflicting information about blogging.

Some sites claim “blogging is dead. ” Other experts still swear by this activity as a thriving business model that can generate full time income.

Read our tips about whether or not it makes sense for you (or anyone) to start blogging for business this year.

Should you Start a Blog in 2023?

You might be on the fence about starting your own blog because: 

• Social media platforms like Instagram, TikTok, and Twitter continue to grow in popularity as micro-blogging sites

• [You think] you don’t have the time, energy or skills required to become a successful blogger 
  
  

Current Blogging Statistics

Here are some statistics that can motivate you to start blogging:

• There are already over 600 million blogs on the Internet. Yes, you can look at this stat and think there is already too much competition. Or – you can view this number as proof there is high demand for blogs.

• Blogging is the second most popular form of media used in marketing. The first most popular form is Video content. (Source: Hubspot).

• 77% of Internet users read blogs (Source: WordPress)

• Almost 50% of all Internet users value the opinion of bloggers and vloggers when it comes to purchasing decisions and recommendations. (Source: Blue Orchid) 

• Publishing a blog can help you increase your ranking potential by 434% (Source: Hubspot)

If you’re still unsure if blogging is worth it in 2023, then keep reading!

Reasons to Start Blogging in 2023

These are some of the reasons blogging is TOTALLY worth your time and effort: 

Ownership and Control over your Content 

When you publish your own blog, you have control over the content you create and how you utilize it for your own purposes.

Social media platforms limit the way you present your content – from the image sizes to the amount of characters you can add to your captions. 

When you build your audience or business on social media alone, you are risking losing your content and your clients if the platform goes down temporarily – as it happened with the Instagram blackout in 2021 or permanently – as it happened with many once popular sites that are no longer around. 

Not only can your social media content be taken down at any time, but you are also at the mercy of the constant changes and updates of the algorithms. You also have to abide by the strict monetization guidelines and restrictions from each platform. 

When you create a blog, your content belongs entirely to you. You have full control over your site changes and you can create your own monetization options. 

Potential for Full-time Income

On average, it used to take around 2-4 years for bloggers to start earning a full-time income from their blogs. Today, it is not uncommon for bloggers to start earning full-time income during their first year by following the right strategies for affiliate marketing, display ads and other ways to generate money.

You can join my upcoming blogging challenge if you want to get to 100k monthly visitors and be on your way to earning a full time income from your blog!

Having a blog, just like having an email list, can increase your earning potential as you become more appealing to brands and collaborators. And remember, your investment in a blog can also pay off if you decide to sell your blog in the future!

Longer Lifespan for Your Blogging Content 

Your blog posts, especially the evergreen ones, can stay relevant and searchable for years. They can continue to provide value to your readers as well as earn passive income for you in the form of ad traffic or even lead generation. Another bonus is that updating your older blog posts doesn’t really require a lot of upkeep. If you need evergreen content ideas for your blog, read the ones I share here!

Blog Expertise Building

Publishing your blog can increase your expertise on a specific topic. Your blog can become a point of reference for people who need information on your specific niche. The expertise you share on your blog can also unlock potential job opportunities and new collaborations with other creators and brands.

A blog can also give you domain authority over time on Google. Domain authority describes the relevance of your website topic and niche. Domain authority can predict how your blog will rank on search engines like Google, Bing and Yahoo.

 

Final Thoughts to Decide if Blogging is Still Worth it in 2023

Are you still trying to decide if blogging is still worth it in 2023? 

The answer is a resounding DEFINITELY! And guess what?

We have 125 profitable blog niche ideas just for you to get the ball rolling!

So stop overthinking and get started on your blog now!