On this blog article, we are unlocking the secrets of successful Pinterest SEO strategies plus some quick hacks that will save you time on the platform.

Pinterest is an incredibly powerful resource for driving web traffic, but it’s also a highly competitive site.

To be successful on Pinterest, you need to employ an effective SEO strategy that will help you stand out from the crowd.

Let’s take a look at some essential tips for optimizing your content for success on this visual search engine.

*This post contains affiliate links and we may earn a small commission at no additional cost to you.

What are Pinterest SEO Strategies?

Since Pinterest is a search engine, very much like Google, Yahoo and Bing, it’s important to use Search Engine Optimization (SEO) to drive organic traffic to your account.

SEO comprises all of the different practices you can implement to make your account more visible to potential visitors. We have some tips for your blog if you need to make your blog more SEO-friendly.

A strong Pinterest SEO strategy will not only increase your visibility, but it will also boost your growth and engagement.

In addition, strong SEO practices will also help Pinterest properly index and rank your content..

How Do Users Find You on Pinterest?

There are many different ways users can find you on Pinterest:

• From their Home feeds

• On Pinterest’s search pages

• Pinterest Trends

• Via your profile 

• From the follower feed of accounts you follow

• Through your boards

• Through comments you have left on other pins

• Through hashtags 

• From paid ads

How to Create Successful Pinterest SEO Strategies

Switch to a Business Account

If you are still using a personal account to pin, it is time to level up and convert your account to a business one. 

When you switch to a business account, everything on the front end of Pinterest remains the same. Your existing pins and boards don’t change. 

In addition to looking more professional and legit, the main benefit of switching to a business account is to gain access to Analytics.

Pinterest analytics will give you valuable information about your audience and their preferences as well as useful data regarding your content. 

A business account also allows you to run ads – if you are interested in paid traffic. 

Optimize Your Profile Page

Your profile page is often the first impression potential followers have of you, so be sure to optimize it! 

Include a keyword-rich bio along with links to other social media profiles or websites where readers can learn more about what you do. 

Add a clear cover image that represents your business and captures the attention of visitors. 

Additionally, for your profile image, you can opt for a friendly or relatable photo of your face. You can also choose to use the logo of your business as a profile photo. 

Improve Your Boards

Your Pinterest boards should be as SEO-friendly as possible – not only because they can get found on Pinterest, but also outside the platform in Google. 

Your boards should include a brief description that uses some of the main keywords you want to rank for. 

Keyword-rich boards tell Pinterest and its users how your content is organized. Use words that your audience normally uses. Avoid cutesy names that won’t help you get found – at least until you have built up a community of users who engage with your pins on a consistent basis, thus diminishing some of the need for keyword optimization.

Make sure that all of your boards are organized neatly so visitors can easily find what they’re looking for without becoming overwhelmed. This will give visitors a positive first impression and will make them more likely to follow you or check out additional content from your account.

Create only as many boards as you can keep track of. You want to avoid having boards that are not active. 

In addition to boards, Pinterest also allows users to create sections within those boards. However, at this time, sections cannot have a specific description about them. 

For SEO purposes, you are better off having different boards for each specific topic rather than having a few boards with many different sections. 

SEO Hack: 

To easily check which boards need a little love, head to your Overview on Analytics and scroll all the way down. 

Next, sort by outbound clicks (if your goal is to get more traffic to your site). This will quickly show you which boards you should optimize first. 

Keywords are Key

Just like with any other search engine, keywords play a major role in helping your pins get discovered on Pinterest.

When creating pins, be sure to include relevant keywords in titles and descriptions so that users can find your content when they search for specific topics. 

Don’t forget about alt-text when you are filling out the details of your pins. You should include some keywords in this section as well.

Alt-text gives information about your pin to people with visual impairments who use screen readers.

And as a bonus, adding alt-text can also help your content rank higher on Pinterest. 

Test Hashtags for Successful Pinterest SEO

Hashtags are a hot topic on Pinterest. Many users wonder if hashtags still work or if they don’t really make a difference when it comes to getting found on Pinterest.

Truth is, hashtags work really well for some users and seem to do nothing for others in terms of visibility and reach. 

The only way to understand how hashtags perform for you, is by testing them with different pin formats – static pins and video. 

Start by adding a few hashtags to your pins to see if you notice a difference in reach.  

You should err on the side of caution though. Don’t get too spammy with your hashtags! Including just 1 to 3 hashtags per pin should do the trick.

Adding too many hashtags can also look unappealing. They could overshadow the rest of your description. 

And remember to give hashtags enough time to work before you decide if you should continue to use them or discard them. Don’t count them out if they don’t yield your desired results after using them only once. 

SEO Hack:

When you’re testing hashtags, you should also make sure to shuffle them and use different ones based on the content you are sharing.

Add hashtags in order of relevance – the hashtags that best describe your pin should be added first, followed by general hashtags about your topic. 

Create Quality Content

High-quality content is key in any SEO strategy, and this holds true for Pinterest as well.

Take the time to create eye-catching pins with interesting visuals and captivating descriptions that will draw users in and make them want to click through to learn more about your product or service.

The more engaging and informative your pin is, the better chance it has of being seen by potential customers.

SEO Hack:

Head to Analytics once again and review what your audience is interested in. 

Sort the boards by Affinity. Are there any topics here that align with the content you currently share? Then you should take advantage of this and create boards related to these interests. 

Interact with Users

One thing to love about Pinterest is that it doesn’t require as much networking and engagement as other sites. However, Pinterest is still a place where users can come together to share ideas and connect. 

Engagement with other users is often overlooked by pinners.

You should follow accounts you like and engage with other users on the platform every so often.

Like and leave comments on content you enjoy. 

Mix it up and network with big, popular accounts as well as new ones. 

Save relevant content from others to your own boards, especially if you don’t have enough content of your own yet.

Remember to prioritize your own pins though! Never pin more content from others than you do from your own account.  

Following and interacting with people within your niche or industry will help the Pinterest algorithm categorize your account and recommend it to users who might enjoy your content. 

SEO Hack:

Choose one day of the week to engage with other users. You don’t need to spend a long time on this activity. If you devote around 15-20 minutes a week to engaging with others, this can go a long way with the Pinterest algorithm. 

Pin Actively for Pinterest SEO Success

We know Pinterest loves new content and rewards active users with a boost in visibility and engagement on their pins. 

It’s very important to pin regularly to all of your boards.

You don’t have to pin to every single one of your boards daily, but try to add relevant pins to each boards on a weekly or maybe bi-weekly basis so they don’t look dead to the Pinterest algorithms and to potential visitors. 

If you have a hard time keeping track of your daily, weekly or monthly pins, Tailwind is a great option to stay organized.

You can use our Tailwind affiliate link to sign up.

Not only will it help you to pin consistently, but Tailwind can help boost your traffic and engagement by putting your content in front of a potential new audience.

Embrace New Features

Have you noticed that every time Pinterest rolls out a new feature, they take more time to promote it? That’s because they want people to start using their new features right away!

Get on board and try out any new features released by Pinterest – preferably as soon as the features are out.

You will see a considerable boost in your traffic and engagement as Pinterest will show you some extra love in the form of added visibility from potential followers. 

Repeat What Works

If Idea Pins are performing exceptionally well for you, then create more! 

On the other hand, if they don’t seem to do well, keep testing new ways to optimize them, but focus on formats that are high-performing.

If you don’t have time to create new content, then you can always promote more or re-share your most popular pins. 

SEO Hack: 

Go to your Google Analytics once a week and find the pins that have been driving the most traffic to your site. Make sure to reshare those pins on a weekly or bi-weekly basis to your audience.

This way you can build on the momentum of those pins and bring even more traffic. 

Conclusion on Unlocking Successful Pinterest SEO Strategies:

Using these simple strategies can help ensure that you are getting maximum visibility on Pinterest and maximizing engagement with potential customers or followers.

Remember, while optimization is important, it should never come at the expense of quality; always prioritize creating great content over anything else when crafting a successful SEO strategy on Pinterest!

With these tips in mind, you’ll be well on your way to achieving success on this powerful platform!